HKSAR, China, 8 June, 2026 — MemeStrategy, Inc. ("MemeStrategy" or "the Company"; HKEX: 2440), an Asia publicly listed digital asset company, announced today that following the unprecedented success of the Hangzhou event in March this year, its renowned Asian trading card brand, Grade10, once again joined forces with POKEOCLOR, a top-tier trading card enterprise in China, to successfully host the upgraded "CARDJOY x Grade10" card event in Shanghai from June 6 to 7, 2026. This exhibition represented a comprehensive upgrade in venue scale, exhibitor mix, event programing, and interactive experience, attracting over 15,000 trading card enthusiasts from both China and overseas, marking a significant milestone for MemeStrategy in deepening its presence in the multi-billion-yuan trading card market in China and building an integrated, full-spectrum card ecosystem.
This year's card exhibition expanded significantly in scale, increasing fourfold from approximately 1,000 square meters at the Hangzhou event in March to more than 5,000 square meters. The show brought together over 200 card dealers, collectors, and industry professionals from China and international markets, representing an unprecedentedly strong lineup. Beyond scale, the exhibition also broadened its scope beyond the traditional Trading Card Game (TCG) segment, expanding into a wider range of collectible card categories. This shift reflects a more diversified positioning and supports the integrated development of the entire industry ecosystem.
The exhibition featured a broad range of on-site activities spanning multiple segments, including creator exchanges and player engagement sessions, highlighting the diversity and dynamism of collectible card culture.
Among the highlights was the debut of the "JOYCon" exhibition zone, centered on the theme of the joy of card collecting. The area presented a curated selection of collectors' treasured cards, introducing a new exhibition format that reinforces the culture of "Joy in Collecting, Connecting through Cards," while significantly enhancing attendees’ engagement.
Spanning a diverse range of collectible categories, including Pokémon, One Piece, Dragon Ball, and sports cards, one of the exhibition's standout highlights was a top-tier, highly collectible piece: the "2025 Topps Dynasty F1 Racing Glove Jumbo Patch Autograph Kimi Antonelli Signed Race-Used Patch Rookie Card (1/1)". As the only one-of-one ("1/1") card released in Topps' flagship Dynasty F1 series, the card features the autograph of rising Formula 1 star Kimi Antonelli and represents a milestone for the series as its first card to incorporate a race-used patch sourced from the driver's actual racing glove. The patch design includes a distinctive cut that echoes the dial motif of Mercedes team sponsor IWC, underscoring the product's attention to detail. At just 19 years old, Antonelli has already secured four consecutive race victories this season, becoming the youngest points leader in Formula 1 history and emerging as a leading contender for the current world championship. The rookie card previously sold at public auction for over USD 200,000, ranking as the seventh most expensive Formula 1 card ever sold and attracting significant attention from attendees throughout the exhibition.
The event also featured a large-scale " Free Trading Area," operating under a free, no-reservation, first-come, first-served model. The space provided enthusiasts with a dedicated venue for on-the-spot interaction and trading, fostering a vibrant and highly-participatory atmosphere.