HKSAR, China, 22 June 2026 —— Grade10 FEST Summer 2026, the premier trading card event in Asia organized by MemeStrategy ("MemeStrategy" or the "Company", HKEX: 2440), concluded successfully yesterday at the Hopewell Hotel in Wan Chai, Hong Kong. The three-day exhibition delivered strong results, attracting over 25,000 attendees and bringing together more than 120 exhibitors from around the world further reinforcing Hong Kong's position as a leading hub for trading card culture and commerce in Asia. The Honorable Duncan Chiu and The Honorable Adrian Ho King-hong, Members of the Legislative Council of the HKSAR, attended the opening ceremony, underscoring official support and recognition for the event.
Ray Chan, Chief Executive Officer of MemeStrategy and Grade10, said: "The success of Grade10 FEST Summer 2026 underscores the strong and sustained demand for high-quality trading card and collectibles events in Hong Kong and across the broader Asian market. This momentum is far from short-lived; rather, it reflects the rapid maturation of collectibles culture in Asia, which is evolving into a diversified ecosystem spanning art, entertainment, and investment. Looking ahead, MemeStrategy will continue to leverage Grade10 as its core platform to develop and expand a comprehensive cultural collectibles ecosystem. We will continue to introduce cross-industry collaborations, international partnerships, and innovative experiences, unlocking new opportunities and driving long-term growth across the market."
Breaking beyond the traditional format of card shows, the exhibition attracted a broad audience of local and international collectors, industry participants, and the general public through its extensive cross-industry collaborations and diverse programming, setting a new benchmark for the industry. Key highlights of the event included:
A Gathering of Global Exhibitors and Collectors: The exhibition attracted more than 120 leading exhibitors from the Mainland Chinese and Hong Kong, as well as from the United States, the United Kingdom, Japan, and Southeast Asia. Participants included prominent industry players such as international auction house Goldin, grading authority CGC Cards, and established trading platforms including Card Hobby and Japan-based Clove. The event facilitated a high level of engagement, including trading activity, business exchanges, and partnership discussions, highlighting Hong Kong's unique role as a gateway connecting regional and global players in the trading card market.
Multi-Million Dollar Vintage Pokémon Showcase for 30th Anniversary: To mark Pokémon's 30th anniversary, the exhibition featured a dedicated showcase of 10 rare Pokémon cards on loan from POKECOLOR, a leading platform in China, , with a combined estimated value in the tens of millions of Hong Kong dollars. Highlights included the world's only authenticated original Pikachu prototype card, the only Umbreon Gold Star card to achieve the highest CGC PRISTINE 10 grade, and a first-edition Charizard hand-signed by the original illustrator, which also carries a CGC PRISTINE 10 grade. The showcase represented a museum-quality collection rarely seen in Asia.
The "Preeminent Platform" for IP and New Card Debuts: The event has evolved into a premier platform for entertainment IP owners and artists to launch physical card collections. Grade10 FEST collaborated with renowned local Hong Kong artist Little Thunder to release exclusive cards, while well-known IPs including the popular cheerleading group "Peach Girls", TVB's "The Joy of Nature", and the classic Hong Kong comic "Teddy Boy"selected the event as the launch venue for their latest collectible card series. These initiatives underscore the event's role in bridging the traditional boundaries between cards, art, and entertainment, further enriching the collectibles ecosystem.