MemeStrategy Leads the Charge, Teams Up with Global Exhibitors to Help Local Brands Go International
Asian Collectors Organisation Established Simultaneously, Building a Networking Platform for the Collecting Community
12 November 2025, Hong Kong - As anime, sports culture, and collectibles continue to surge in popularity globally, trading card games and collecting culture have swept the world in recent years. Leveraging its geographical and tax advantages, Hong Kong is attracting collectors from across the globe and is emerging as Asia's hub for cultural collectibles and trading card transactions.
Grade10 , an Asia-renowned trading card brand, will host its fourth edition of "Grade10 Festival" on 22-23 November this year at the Hopewell Hotel in Wan Chai. The event is set to become Hong Kong's largest trading card showcase, with over 120 exhibitors from around the world and locally converging on Hong Kong, drawing an anticipated 20,000+ attendees.
Cultural collectibles and trading cards represent a massive market with tremendous potential. Grade10 will use this event to connect Hong Kong collectors with those from around the globe, leveraging Hong Kong's unique advantages in cultural exchange to promote its standing as a cultural hub on the international stage. Grade10 will establish an Asian Collectors Organisation to deepen engagement among collectors, and plans to set up a vault – a professional trading card storage service, as well as develop an AI-powered information platform called " Grade10 AI ", providing real-time price inquiries and card background analysis to help card enthusiasts stay on top of market trends. The platform will be officially launched on the opening day of the card show.
This edition of "Grade10 Festival" brings together heavyweight representatives from the industry globally and locally, representing the largest scale yet. With over 120 exhibitors from the Chinese Mainland, the United States, Japan, South Korea, Singapore, Malaysia, the Philippines, and Taiwan, China, the event encompasses many renowned card issuers and trading platforms. Driven by rapid growth in the collectibles market, Hong Kong, with its free-market environment and tax advantages, is emerging as Asia's trading card and collectibles trading centre and hub.