Hong Kong's first and sole participating team unboxes ultrarare 1999 firstedition cards; witnessing the historic auction of world's most expensive trading card with market estimates exceeding HKD 70 million!
HKSAR, February 4, 2026 — Hongkongers are joining world-class Pokémon trading card event for the first time! Internationally renowned auction platform Goldin will partner with leading global YouTuber and veteran Pokémon card collector Logan Paul on February 15, 2026, to host what is widely expected to be the most significant Pokémon trading card event to date. Hong Kong-listed MemeStrategy (HKEX:2440) and the renowned trading card brand Grade10 will lead the first Hong Kong trading card collecting team to visit Goldin's headquarters in New Jersey, USA, where they will join Logan Paul and Goldin founder Ken Goldin for a live, on-site unboxing of a sealed 1999 Pokémon 1st Edition Base Set Booster Box. The delegation will also witness the headline auction of the world's only PSA 10-graded "Pikachu Illustrator" card in a sale anticipated to be a landmark moment in the trading card market.
Ray Chan, CEO of MemeStrategy and Grade10 , who joins this event, said: "Pokémon cards are no longer simply objects of childhood nostalgia; they have matured into cultural assets and alternative investment vehicles with global liquidity and meaningful long-term appreciation potential. Our participation in this world-class event, co-hosted by Goldin and Logan Paul, underscores MemeStrategy's forward-looking position within the rapidly expanding collectibles-as-assets landscape. It also strengthens the bridge between Hong Kong collectors and the world's premier collectibles market, fostering deeper dialogue between local collecting culture and global capital."
MemeStrategy's participation in this world-class event, jointly organized by Goldin and Logan Paul, underscores the company's strategic foresight in the asset-backed collectibles trend while establishing a vital conduit linking Hong Kong collectors to elite international markets, thereby facilitating engagement between local collecting culture and global capital.
The 1999 Pokémon 1st Edition Base Set Booster Box used for the unboxing is itself a premier collectible. Its 36 booster packs were previously sold individually on Goldin's platform, achieving a combined total of USD 1.387 million, with individual packs fetching between USD 33,000 and USD 45,000. This places the upcoming unboxing among the most closely watched events in the history of Pokémon collecting.
The entire event will be livestreamed concurrently on Logan Paul's official YouTube channel and Goldin's official platforms, enabling buyers to witness the milestone moment as Logan Paul opens their purchased 1st Edition booster packs. As the first and only participating team from Hong Kong to join a global card break event, MemeStrategy invites all Hongkongers to follow the live broadcast and join the local collectors in witnessing this significant moment.